Kraft Mac & Cheese Creative Brief & Strategy Deck
Our 'Choose Wisely' campaign for Kraft Mac & Cheese introduces the new Big Cup with a playful challenge: What can you do in 3.5 minutes? Through nostalgic posters, an interactive social media game, and a cheeky guerilla wedding event ('Love is Cheesy'), the campaign taps into Gen X's love for comfort, quick meals, and smart choices—showing that in just a few minutes, you can have something truly satisfying.
*clicking on photo below will direct you to a PDF containing the entire campaign pitch document