Pokémon Creative Technology PresentationPokéMove is a fitness app designed to help kids like Micah 'train like a real Pokémon trainer.' Blending adventure with activity, the campaign tackles the digital generation’s sedentary habits through an interactive experience that gets kids moving, building confidence, and having fun—all while staying true to the world they love.
*clicking on photo below will direct you to a PDF containing the entire campaign pitch document