Trü Frü Creative Campaign & Stratgy Deck
This project developed a creative campaign and strategic deck for Trü Frü to grow brand share in the competitive better-for-you snack space. Our 'just for ü' campaign for Trü Frü redefines indulgence for health-conscious parents. Built on the playful truth that not everything is meant to be shared, the work combines consumer insight, market research, and bold creative to position Trü Frü as the ultimate guilt-free luxury.
*clicking on photo below will direct you to a PDF containing the entire campaign pitch document