AMC Creative Campaign & Strategy Deck
The 'AMZ' campaign for AMC reignites Gen Z’s love for the theater experience with the rallying cry: 'Don’t get left behind.' Through social media buzz, guerilla stunts, immersive video ads, and personalized AMC x ICEE cups, the campaign taps into Gen Z’s drive to stay ahead in pop culture—reminding them that real connection starts offline, in the theater.
*clicking on photo below will direct you to a PDF containing the entire campaign pitch document